Holidays are critical for e-commerce brands, and Nikon needed a big return on their investment in Amazon PPC for a new product during the holiday season. We worked in Amazon Vendor Central for two holiday seasons to sell new products on a new advertising platform.
Results
We launched and optimized PPC campaigns for two seasons, more than doubling revenue YoY at an ACOS of 4.43%. These efforts elevated the advertised products in Amazon search results, as well as driving “halo sales” from partnering retailers.
Client
Nikon is one of the largest global imaging manufacturers, offering cameras, lenses, and sport optics to photographers around the world. Their renowned glass lenses and digital cameras innovate to stay at the forefront of photography.
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